You may wonder what a Nine Inch Nails music video has to do with webapps or collaboration, but bear with me here for a second - what I really want to talk about is nin.com, the band's online portal. Reznor is probably the music industry's most 'techy' artist, something that becomes pretty apparent when you visit the NIN web site and are presented with RSS feeds, IRC chatrooms, multiple streaming video feeds and forums, not to mention the blog which avid fans can use to follow and support the band as they tour.
Reznor's viral marketing approach and dedication to his fans has created a powerful brand image in the music business, and many would say he's catalyzing the shift away from an RIAA dominated industry. I mean, the guy even released an entire album to his fans for free - that makes his business model OK in my books. Even Radiohead seems to agree.
Links: NIN: The Fragile live from on stage, Adelaide 2.28.09 [HD]
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